CTR (Click-Through Rate)
The share of people who click a result after seeing it in search.
What is CTR (Click-Through Rate)?
Click-through rate (CTR) is the percentage of users who click on a search result after it appears in their results, calculated as clicks divided by impressions. In SEO it reflects how appealing a title and description are and tends to be much higher for top positions than lower ones. Tracking CTR helps identify pages that rank well but fail to attract clicks.