Keyword Density
The percentage of times a keyword appears relative to total word count.
What is Keyword Density?
Keyword density is the percentage of times a specific keyword or phrase appears on a page compared to the total number of words. It was historically used to gauge how relevant a page was to a search term, but overusing keywords (keyword stuffing) now risks penalties. Modern SEO favors natural language and topical coverage over hitting a target density figure.