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CTR by SERP Position — Estimator + 2023 AWR Curve

Free CTR-by-position estimator. Enter impressions + average position — get expected click-through-rate and estimated clicks. Plus visual SERP click curve for positions 1-10.

CTR Estimator by SERP Position

Expected CTR

11.0%

Estimated clicks

11,000

If you moved to #1

27,600 clicks

#1
27.6%
#2
15.8%
#3
11%
#4
8.4%
#5
6.3%
#6
4.9%
#7
3.9%
#8
3.3%
#9
2.7%
#10
2.4%

CTR averages from 2023 Advanced Web Ranking study (desktop, non-branded). Branded queries skew much higher; mobile slightly lower. Position 1 captures ~3× more clicks than position 3.

About this tool

The brutal SERP CTR drop-off

Position 1 captures ~28% of clicks. Position 3 only ~11%. The difference between rank 1 and rank 3 is more than 2× the traffic. Moving from page 2 to page 1 is the single highest-leverage SEO move you can make.

How to use the CTR Estimator by SERP Position

Takes about a minute. No signup, no download, your data stays in your browser.

  1. 1
    Open the tool. Scroll up to the CTR Estimator by SERP Position above — it loads instantly in your browser, no install needed.
  2. 2
    Enter your values. The fields come pre-filled with realistic defaults so you can see how it works — replace them with your own numbers.
  3. 3
    Read the result. The output updates instantly. Copy or share it — nothing is uploaded to a server, everything stays on your device.

Frequently asked questions

Common questions about the CTR Estimator by SERP Position.

Is the CTR Estimator by SERP Position free to use?

Yes. The CTR Estimator by SERP Positionon 7BusyBoss is completely free — no signup, no paywall, no usage cap.

Do I need to sign up to use the CTR Estimator by SERP Position?

No. The CTR Estimator by SERP Positionworks instantly in your browser — no account needed. Signing in with Google is optional and only unlocks features like saving favorites and higher AI build limits.

Does the CTR Estimator by SERP Position work on mobile?

Yes. Every tool on 7BusyBoss is mobile-responsive and works in any modern browser — Chrome, Safari, Firefox, Edge — on phones, tablets and desktops.

Is my data safe when I use the CTR Estimator by SERP Position?

Yes. The CTR Estimator by SERP Positionruns entirely in your browser — your inputs never leave your device unless the tool explicitly fetches public data (e.g. currency rates). We don't store the values you type.

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