JSON-LD (Structured Data)
A JSON format for adding structured data that search engines read.
What is JSON-LD (Structured Data)?
JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for adding structured data to a web page, placed in a script tag rather than mixed into the HTML. It describes page content, such as FAQs, breadcrumbs, products, or reviews, using the schema.org vocabulary so search engines can understand it. Valid structured data can qualify a page for rich results that stand out in the SERP.