Anchor Text
The visible, clickable words that make up a hyperlink.
What is Anchor Text?
Anchor text is the visible, clickable text of a hyperlink, usually shown underlined and in a distinct color. Search engines use it as a clue about the content of the linked page, so descriptive anchors help both users and rankings. A natural mix of anchor types is preferred, since over-optimized exact-match anchors can look manipulative.