Jobs-To-Be-Done interview

Question set for a JTBD interview that uncovers the real "switch" moment.

Classic Bob Moesta / Switch interview format — anatomy of a purchase.

Product Managementjtbdresearch

Product + customer type

0/8000

Output

Output will appear here after you click Run.

Or run in your favourite chatbot

Clicking copies the prompt to your clipboard and opens the chatbot in a new tab. Gemini doesn't accept URL params — paste manually with Ctrl/Cmd+V.