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7BBusyBoss

Jobs-To-Be-Done interview

Question set for a JTBD interview that uncovers the real "switch" moment.

Classic Bob Moesta / Switch interview format — anatomy of a purchase.

Product Managementjtbdresearch

The prompt

Copy this into ChatGPT, Claude, Gemini or any assistant you already use — then paste your own product + customer type underneath it.

Generate a JTBD switch interview script. Sections:

**Set up** (consent, no right/wrong)
**The moment of consideration** (when did you first realise you needed this?)
**Push** (what pushed you away from the old solution?)
**Pull** (what attracted you to the new one?)
**Anxiety** (what made you hesitate?)
**Habit** (what was hard to give up?)
**The first try** (walk me through the moment you used it for the first time)

For each section: 3-4 sample questions + "what to listen for".

Rules:
- No leading questions.
- Past tense — actual story, not hypothetical.

Or run it here

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Output will appear here after you click Run.
Or run in your favourite chatbot

Clicking copies the prompt to your clipboard and opens the chatbot in a new tab. Gemini doesn't accept URL params — paste manually with Ctrl/Cmd+V.

Browse the full free AI prompt library or see more product management prompts.