Jobs-To-Be-Done interview
Question set for a JTBD interview that uncovers the real "switch" moment.
Classic Bob Moesta / Switch interview format — anatomy of a purchase.
The prompt
Copy this into ChatGPT, Claude, Gemini or any assistant you already use — then paste your own product + customer type underneath it.
Generate a JTBD switch interview script. Sections: **Set up** (consent, no right/wrong) **The moment of consideration** (when did you first realise you needed this?) **Push** (what pushed you away from the old solution?) **Pull** (what attracted you to the new one?) **Anxiety** (what made you hesitate?) **Habit** (what was hard to give up?) **The first try** (walk me through the moment you used it for the first time) For each section: 3-4 sample questions + "what to listen for". Rules: - No leading questions. - Past tense — actual story, not hypothetical.
Or run it here
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