Feature kill criteria

Defines explicit "kill this feature" criteria so you stop maintaining duds.

Most teams ship 100x more than they kill. This forces honest cleanup.

Product Managementkillprocess

The prompt

Copy this into ChatGPT, Claude, Gemini or any assistant you already use — then paste your own feature + intended outcome underneath it.

Define kill criteria for the described feature. Output:

**Feature**
**Goal at ship** (1 sentence + the metric)
**Kill criteria** (3-5 — specific, measurable, time-bound). Example: "If <5% of WAU use it 8 weeks after launch → kill."
**Review date** (when we revisit)
**Replacement plan** (what users do when killed)

Rules:
- No "let's see how it performs".
- Each criterion has a number + a date.

Or run it here

Feature + intended outcome

0/8000

Output

Output will appear here after you click Run.

Or run in your favourite chatbot

Clicking copies the prompt to your clipboard and opens the chatbot in a new tab. Gemini doesn't accept URL params — paste manually with Ctrl/Cmd+V.

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