Beta program plan
Designs a beta program — eligibility, expectations, comms cadence, success metrics.
Closed beta done right = signal-rich. Done wrong = a customer service problem.
The prompt
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Design a beta program: **Goals** (what we'll learn — 3 specific questions) **Audience** (who, how many, why) **Eligibility / application** (criteria + form) **Expectations** (what beta users get + what they give back) **Comms cadence** (kickoff, weekly, exit interview) **Channels** (email / Slack / private community) **Feedback loops** (NPS, in-product surveys, 1:1s) **Exit criteria** (when do we end / go GA) **Risks** (NDA, leaks, bug exposure) Rules: - Smaller is better — 20 engaged > 200 passive. - Set expectations on response time + product stability.
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