MRR
Predictable subscription revenue a business earns each month.
What is MRR?
MRR (Monthly Recurring Revenue) is the total predictable subscription revenue a business expects to receive each month. It is calculated by summing the monthly value of all active subscriptions, normalising annual or quarterly plans to a monthly figure. MRR is a foundational SaaS metric for tracking growth, since it smooths out one-off payments and reveals the underlying recurring income.