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Win Rate Calculator — Lead → Opp → Won Conversion

Free sales win-rate calculator. Enter leads, opportunities, closed-won and average deal size. Get conversion rates at every funnel stage plus total revenue.

Win Rate Calculator (Lead → Opp → Won)

Lead → Opp rate

20.0%

Opp → Won rate

20.0%

Overall win rate

4.00%

Revenue generated

$200,000

Healthy SaaS benchmarks: 15-25% lead-to-opp, 25-30% opp-to-won = 4-7% overall. If your opp-to-won is >40%, your sales team is probably under-qualifying (or pricing too low). If <15%, leads aren't ready or the product/market fit needs work.

About this tool

Healthy SaaS funnel benchmarks

  • Lead → Opportunity: 15–25%
  • Opportunity → Won: 25–30%
  • Overall (Lead → Won): 4–7%

If Opp → Won is over 40%, the team is probably under-qualifying or pricing too low. Under 15% means leads aren't ready or the product/market fit needs work.

How to use the Sales Win Rate Calculator

Takes about a minute. No signup, no download, your data stays in your browser.

  1. 1
    Open the tool. Scroll up to the Sales Win Rate Calculator above — it loads instantly in your browser, no install needed.
  2. 2
    Enter your values. The fields come pre-filled with realistic defaults so you can see how it works — replace them with your own numbers.
  3. 3
    Read the result. The output updates instantly. Copy or share it — nothing is uploaded to a server, everything stays on your device.

Frequently asked questions

Common questions about the Sales Win Rate Calculator.

Is the Sales Win Rate Calculator free to use?

Yes. The Sales Win Rate Calculatoron 7BusyBoss is completely free — no signup, no paywall, no usage cap.

Do I need to sign up to use the Sales Win Rate Calculator?

No. The Sales Win Rate Calculatorworks instantly in your browser — no account needed. Signing in with Google is optional and only unlocks features like saving favorites and higher AI build limits.

Does the Sales Win Rate Calculator work on mobile?

Yes. Every tool on 7BusyBoss is mobile-responsive and works in any modern browser — Chrome, Safari, Firefox, Edge — on phones, tablets and desktops.

Is my data safe when I use the Sales Win Rate Calculator?

Yes. The Sales Win Rate Calculatorruns entirely in your browser — your inputs never leave your device unless the tool explicitly fetches public data (e.g. currency rates). We don't store the values you type.

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