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LTV Calculator — SaaS Customer Lifetime Value

Free LTV calculator. ARPU × gross margin × (1/churn) = LTV. Use gross margin (not revenue) — it's what funds new acquisition.

LTV — Customer Lifetime Value

Expected tenure

20.0 months

LTV (gross margin × tenure)

$1,500

SaaS LTV formula: ARPU × gross margin × (1/churn). Always use gross margin, not revenue — the bottom line is what funds new acquisition. A 2% monthly churn ≈ 50-month tenure.

About this tool

The right LTV formula

SaaS LTV = ARPU × gross margin × (1/churn). Always use gross margin, not revenue — gross margin is what funds new acquisition. A 2% monthly churn ≈ 50-month tenure.

How to use the LTV Calculator (Customer Lifetime Value)

Takes about a minute. No signup, no download, your data stays in your browser.

  1. 1
    Open the tool. Scroll up to the LTV Calculator (Customer Lifetime Value) above — it loads instantly in your browser, no install needed.
  2. 2
    Enter your values. The fields come pre-filled with realistic defaults so you can see how it works — replace them with your own numbers.
  3. 3
    Read the result. The output updates instantly. Copy or share it — nothing is uploaded to a server, everything stays on your device.

Frequently asked questions

Common questions about the LTV Calculator (Customer Lifetime Value).

Is the LTV Calculator (Customer Lifetime Value) free to use?

Yes. The LTV Calculator (Customer Lifetime Value)on 7BusyBoss is completely free — no signup, no paywall, no usage cap.

Do I need to sign up to use the LTV Calculator (Customer Lifetime Value)?

No. The LTV Calculator (Customer Lifetime Value)works instantly in your browser — no account needed. Signing in with Google is optional and only unlocks features like saving favorites and higher AI build limits.

Does the LTV Calculator (Customer Lifetime Value) work on mobile?

Yes. Every tool on 7BusyBoss is mobile-responsive and works in any modern browser — Chrome, Safari, Firefox, Edge — on phones, tablets and desktops.

Is my data safe when I use the LTV Calculator (Customer Lifetime Value)?

Yes. The LTV Calculator (Customer Lifetime Value)runs entirely in your browser — your inputs never leave your device unless the tool explicitly fetches public data (e.g. currency rates). We don't store the values you type.

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