Customer Metrics
CAC, LTV, payback period, ROAS, cohort retention — the unit-economics dashboard.
5 tools · sorted by popularity
CAC — Customer Acquisition Cost Calculator
Fully-loaded CAC: all marketing + sales costs ÷ new customers acquired.
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LTV Calculator (Customer Lifetime Value)
SaaS LTV: ARPU × gross margin × (1 / churn). Always use gross margin, not revenue.
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CAC Payback Period Calculator
Months to recover the cost of acquiring a customer. Healthy SaaS: under 12 months.
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Cohort Retention Calculator
Track customers from a cohort through month 1, 3, 6, 12. M12 retention = the LTV driver.
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ROAS Calculator (Return on Ad Spend)
Revenue ÷ ad spend = ROAS. Plus ROI % and profit/loss.
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