Analytics & CRO

UTM builder, conversion math, CTR by position, A/B sample size, GA goal value.

5 tools · sorted by popularity

Build properly-formatted UTM-tagged URLs for campaign tracking in Google Analytics.

Calculate conversion rate from visitors and conversions. Plus relative lift between two CVRs.

Estimate clicks from impressions based on average SERP position 1–10. Visual click-curve.

Calculate required sample size for an A/B test given baseline CVR, minimum detectable lift, and confidence.

Assign $ value to non-revenue GA goals (newsletter signups, form fills) for channel ROI comparison.