Analytics & CRO

UTM builder, conversion math, CTR by position, A/B sample size, GA goal value.

5 tools · sorted by popularity

Build properly-formatted UTM-tagged URLs for campaign tracking in Google Analytics.

Calculate required sample size for an A/B test given baseline CVR, minimum detectable lift, and confidence.

Assign $ value to non-revenue GA goals (newsletter signups, form fills) for channel ROI comparison.

Estimate clicks from impressions based on average SERP position 1–10. Visual click-curve.

Calculate conversion rate from visitors and conversions. Plus relative lift between two CVRs.