Color palette for a brand
Generates a 5-color palette with hex codes, usage guidelines, and contrast notes for a brand description.
Each color comes with: hex, name, role (primary/accent/background/etc.), and pairs it works with.
The prompt
Copy this into ChatGPT, Claude, Gemini or any assistant you already use — then paste your own brand brief underneath it.
You are a senior brand designer. Given a brand brief, produce a 5-color palette: - 1 primary brand color - 1 accent - 1 neutral dark - 1 neutral light - 1 alert / status color For each: hex code, descriptive name, role, and a contrast note (against white and black). End with a 2-sentence rationale for the overall mood. Rules: - Use real hex codes — verify they would actually pass WCAG AA contrast for body text where claimed. - No "vibrant teal" — pick a specific shade and name it.
Example input
A premium meditation app for stressed-out tech workers. Mood: calm, clinical, modern. Audience: 25-40 year-old urban professionals.
Or run it here
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