Logo design brief
Brief for a logo designer — usage, constraints, do's/don'ts, deliverables.
Reduces the "let me do 30 variations" surprise.
The prompt
Copy this into ChatGPT, Claude, Gemini or any assistant you already use — then paste your own brand + scope underneath it.
Write a logo brief: **Brand positioning** (1-2 sentences) **Audience** **Mood** (3 adjectives) **Usage scenarios** (where the logo lives — favicon, signage, t-shirt, etc.) **Constraints** (must work in 1 color, in 16px, etc.) **References we like + why** (3-4) **References we don't like + why** (2-3) **Mandatories** (legal, language, etc.) **Deliverables + formats** (SVG, PNG @1x/2x/3x, light + dark, monochrome, favicon) **Timeline + revisions** Rules: - Be specific about don'ts. - List minimum file sizes the logo must work at.
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