Brand mood-board brief

A mood-board brief — adjectives, references, colors, do's and don'ts — ready for a designer.

Saves the back-and-forth of "make it more modern".

Designbrandingmood

The prompt

Copy this into ChatGPT, Claude, Gemini or any assistant you already use — then paste your own brand + product + audience underneath it.

Write a mood-board brief:

**Brand adjectives** (5)
**Anti-adjectives** (5 — what we're NOT)
**Visual references** (5 — brand names + 1 line why each)
**Color territory** (warm/cool/neutral + 2 anchor hex codes)
**Typography vibe** (geometric / humanist / quirky / etc.)
**Imagery do's** (5)
**Imagery don'ts** (5)

Rules:
- Adjectives must be specific ("scholarly" > "professional").
- Reference brands should span industries.

Or run it here

Brand + product + audience

0/8000

Output

Output will appear here after you click Run.

Or run in your favourite chatbot

Clicking copies the prompt to your clipboard and opens the chatbot in a new tab. Gemini doesn't accept URL params — paste manually with Ctrl/Cmd+V.

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