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Service-Area Schema Generator — Multi-Location JSON-LD

Generate Service JSON-LD for businesses without a storefront. Lists the cities you serve via areaServed, with no street address in the markup.

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Service-Area Schema (Multi-Location)

For mobile / service-area businesses that travel to clients instead of having a fixed storefront (cleaners, electricians, plumbers, photographers, etc.)

output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "provider": {
    "@type": "LocalBusiness",
    "name": "Acme Cleaning Services",
    "telephone": "+91-9999999999",
    "url": "https://acme-cleaning.com"
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "Mumbai"
    },
    {
      "@type": "City",
      "name": "Navi Mumbai"
    },
    {
      "@type": "City",
      "name": "Thane"
    },
    {
      "@type": "City",
      "name": "Kalyan"
    }
  ]
}
</script>

Use this for businesses where Google Business Profile shows "service area" instead of a pin on the map. Lists every city you serve as a separate City entity in areaServed.

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About this tool

A service area is not an address

A plumber who drives to client homes and a salon with a shopfront both appear in local search, but they are different kinds of business and Google models them differently. Google's own guidelines say a business without a location customers can visit should hide its address on its Business Profile. Publishing a fixed street address in your structured data contradicts that — you describe yourself as a storefront while your profile says otherwise, and inconsistent signals are the thing you least want in local search.

Service schema uses cities, not addresses

The Service type separates coverage from location. Instead of address, it uses areaServed — the places you operate in. That reads as "this business serves these locations" rather than "this business occupies this location." The tool generates JSON-LD with @type: Service, a provider block carrying your name, phone and website, and each service area as its own City entity. No street address, no coordinates.

Service schema or LocalBusiness

If your Business Profile shows a map pin and a street address customers can walk into, use the LocalBusiness JSON-LD Schema Generator instead. If it shows a service area and customers call or book online, Service is the right shape. Pick the one that matches how the business actually operates — the goal is that your markup, your Business Profile and your website all say the same thing.

Scope: this tool generates markup only

It emits valid JSON-LD and a copy button. It does not check that your Business Profile is configured as a service area, that the cities you listed are ones you really cover, or that this markup conflicts with other structured data on your site. Paste the output into your page <head> and confirm it parses in Google's Rich Results Test. To keep your profile itself active, see the Google Business Profile Post Planner.

How to use the Service-Area JSON-LD Schema Generator

Takes about a minute. No signup, no download, your data stays in your browser.

  1. 1
    Open the tool. Scroll up to the Service-Area JSON-LD Schema Generator above — it loads instantly in your browser, no install needed.
  2. 2
    Enter your values. The fields come pre-filled with realistic defaults so you can see how it works — replace them with your own numbers.
  3. 3
    Read the result. The output updates instantly. Copy or share it — nothing is uploaded to a server, everything stays on your device.

Frequently asked questions

Common questions about the Service-Area JSON-LD Schema Generator.

What is the difference between Service schema and LocalBusiness schema?

Service schema suits businesses that travel to customers; it uses areaServed to list places rather than a street address. LocalBusiness suits a fixed premises customers can visit. Match whichever reflects how the business actually operates and how its Google Business Profile is configured.

Can I use both Service and LocalBusiness schema on the same page?

It is better not to. A single page describing a single business should present one clear business type, or search engines have to guess which describes you. If you run both a shopfront and a separate mobile service, give them different pages and mark each up accordingly.

Does Service schema help with local ranking?

It tells search engines which areas you serve, which supports visibility for searches in those places. It does not produce a knowledge panel or map listing the way a verified Business Profile does. Treat it as one consistent signal among several, not as a ranking lever on its own.

How do I format the service area list?

Enter one city name per line as plain text — no postal codes or coordinates. List as many as you genuinely serve; order does not matter. Each line becomes a separate City entity inside the areaServed array in the generated JSON-LD.

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