Google Business Profile Post Planner — Templates + Checklist
Draft Google Business Profile posts in 4 types (Update, Offer, Event, Product). Get a copy-ready draft with posting checklist and 7-day expiration guide.
Google Business Profile Post Planner
output
=== Google Business Profile Post (update) ===
Title: New service: same-day water-heater installation
We now offer same-day installation for any water heater purchased before noon. Book online or call our team — no extra weekend surcharge.
CTA button: Book now
Link: https://acme.com/book
--- Posting checklist ---
[ ] Image attached (1200×900 recommended, under 5MB)
[ ] Body 150-300 chars (best engagement)
[ ] CTA verb-first ("Book", "Call", "Order")
[ ] Posted from your Google Business Profile dashboard
[ ] Set to expire automatically if event/offer based
GBP posts expire after 7 days (except events/offers, which honour their own dates). Plan a weekly cadence — local businesses that post weekly see ~15% higher actions/views than those that post monthly or less.
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Posts disappear every 7 days
Google Business Profile posts are temporary by design. An update you write today is gone in 168 hours — not because it expires in the interface, but because Google archives older posts automatically. Most business owners post once and never come back, which means weeks or months with zero fresh content on their profile.
Weekly cadence beats monthly
A plumbing business that posts four times a month has 4 × 7 days = 28 days of total visibility, then silence. But one that posts weekly (every 7 days) keeps fresh content cycling continuously. The tool's guidance recommends a weekly cadence for this reason: continuous freshness generally drives more profile actions and views than posting monthly or less often.
The four post types need different information
This tool drafts posts in four types: Update / News (new service or business change), Offer / Deal (time-limited promotion), Event (upcoming event with date and time), and Product (showcase a specific item with photo and price). Each type gets a dedicated prompt so you frame the content correctly. The body field recommends 150–300 characters for best engagement — the posting checklist enforces this target when you copy the draft.
It drafts only; you publish to Google
This tool generates a copy-ready post with title, body, CTA button text (verb-first: "Book", "Call", "Order"), and link. The checklist reminds you to attach an image (1200×900 recommended, under 5MB), verify character count, and confirm CTA verb-first. You paste this into your Google Business Profile dashboard and publish manually. For offers and events, set the expiration dates in Google's interface — the tool does not handle scheduling or auto-posting. See LocalBusiness JSON-LD Schema Generator to help your website rank for the same local queries.
How to use the Google Business Profile Post Planner
Takes about a minute. No signup, no download, your data stays in your browser.
- 1Open the tool. Scroll up to the Google Business Profile Post Planner above — it loads instantly in your browser, no install needed.
- 2Enter your values. The fields come pre-filled with realistic defaults so you can see how it works — replace them with your own numbers.
- 3Read the result. The output updates instantly. Copy or share it — nothing is uploaded to a server, everything stays on your device.
Frequently asked questions
Common questions about the Google Business Profile Post Planner.
How long does a Google Business Profile post stay live?
Posts expire after 7 days automatically. This is Google's native behavior. Events and offers honour their own end dates if you set them during posting — the tool reminds you to check "Set to expire automatically if event/offer based" in the checklist.
What character length works best for the post body?
The recommended range is 150–300 characters for best engagement. Shorter posts get higher click-through rates, and anything under 300 characters fits without truncation on most devices. The tool's output label shows this target so you can edit before copying.
Do I have to include an image?
The checklist lists an image as essential (1200×900 recommended, under 5MB). Posts with images see higher engagement on Google Business Profile. You attach the image after pasting the draft into your GBP dashboard.
What makes a good CTA button for a local business?
Google recommends verb-first CTAs: "Book now", "Call", "Order online", "Learn more". The tool's prompt reminds you to lead with action. A URL is required — link to your booking system, phone number action, or product page.
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