Outreach Email Generator — Guest Post, Broken Link, Mention, Resource
Four outreach pitch types with your details filled in: guest post, broken-link replacement, unlinked-mention claim and resource-page add.
Outreach Email Generator
text output
Subject: Guest post idea for Their Site Name? Hi Editor, Long-time reader of Their Site Name — your recent piece on <specific article> was the clearest take I've seen on focus & productivity tools. I'd love to contribute a guest post. Three angles I think would land with your readers: 1. <Specific angle 1> 2. <Specific angle 2> 3. <Specific angle 3> Happy to write to your style guide and word count. If any of these spark something, I can have a draft to you in 5–7 days. Cheers, Adnan 7busyboss.com
The fastest-converting outreach emails: open with a sincere compliment that proves you read their site, state your ask in one sentence, give them a single, specific reason to say yes. Avoid superlatives, exclamations, and "hope you're well".
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A template scales the sending, not the reason
Outreach templates make it cheap to contact a hundred people, and the reply rate collapses precisely because it became cheap. The recipient can tell within one line whether the message was written for them. Most outreach fails not because the template is bad but because it is generic — the template's job is to save you the structural writing so you can spend the time on the part that has to be specific: one sentence proving you actually read their site.
The four pitch types, ranked by how answerable they are
- Broken-link replacement — the strongest, because you do them a favour first. It only works if the link really is broken and your replacement genuinely covers the same ground.
- Unlinked-mention claim — also strong: they already chose to mention you, so adding a link is a small ask requiring no editorial judgement from them.
- Resource-page addition — reasonable when the page genuinely lists things like yours and you fill a gap it left.
- Guest post — weakest as a cold pitch, because you are asking a stranger for substantial editorial effort before they have any reason to trust you.
What makes a request answerable
One specific ask, kept short, no attachments, and a clear statement of what is in it for them. Then accept that the honest answer is often no — in which case the right move is not to send it with better wording, but not to send it.
Guidelines, stated plainly
Buying links, exchanging them at scale, and any scheme whose purpose is manipulating rankings violates search engine guidelines and can result in a penalty. Legitimate outreach means telling someone about something genuinely useful and accepting that most of them will say no. Do not offer payment for a link, do not disguise a paid placement, and if a site requires payment, walk away rather than disclose it badly.
Three habits worth keeping: personalise or do not send, follow up once at most, and take silence as an answer. Volume without relevance costs you standing in the small communities you were trying to reach — and those are the ones where a link is worth having. Sorting prospects first helps: the link prospect list categoriser groups a list by domain type so each group gets the pitch that suits it.
How to use the Outreach Email Generator (Guest Post / Broken Link / Mention / Resource)
Takes about a minute. No signup, no download, your data stays in your browser.
- 1Open the tool. Scroll up to the Outreach Email Generator (Guest Post / Broken Link / Mention / Resource) above — it loads instantly in your browser, no install needed.
- 2Enter your values. The fields come pre-filled with realistic defaults so you can see how it works — replace them with your own numbers.
- 3Read the result. The output updates instantly. Copy or share it — nothing is uploaded to a server, everything stays on your device.
Frequently asked questions
Common questions about the Outreach Email Generator (Guest Post / Broken Link / Mention / Resource).
Which pitch type gets the best response?
Broken-link replacement, because you are solving a real problem for them before asking for anything. Unlinked-mention claims come next since they already chose to mention you. Resource-page additions sit in the middle, and guest post pitches come last as cold email — they ask a stranger for editorial time, which is the largest thing you can request in a first message.
How do I check a link is really broken before pitching it?
Open it yourself and confirm it fails. Automated checkers report false positives often enough to matter, and the entire premise of this pitch is that you noticed a genuine problem. Getting it wrong turns a favour into a correction of you, which is worse than not writing at all.
Can I use the same template for everyone?
Use it for structure only. The opening has to be specific — a particular article, a point they made, something they left out, something you found broken. Openings like I loved your article read as bulk mail even inside a well-written template, and if you cannot find anything specific to say, that is a signal not to send it.
Can I offer payment for a link?
No. Paid links breach search engine guidelines and carry penalty risk for both sites. If a site asks for payment, walk away. Legitimate outreach proposes something useful to them whether or not they link to you, which is what separates a broken-link notice or a resource suggestion from a transaction.
How many times should I follow up?
Once, after about a week to ten days. A second follow-up reads as pressure and costs you standing with exactly the small, relevant sites where a link would have been worth most. If two emails go unanswered, the answer is no.
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