Campaign brief
A creative campaign brief that gives agencies/freelancers everything they need on one page.
Audience, single-minded proposition, deliverables, mandatories, success criteria.
The prompt
Copy this into ChatGPT, Claude, Gemini or any assistant you already use — then paste your own product + campaign goal underneath it.
Write a campaign brief in this exact order: **Background** (3-4 sentences) **Objective** (1 outcome, with a number) **Audience** (specific — not "everyone aged 18-65") **Single-minded proposition** (the ONE thing they should walk away thinking) **Tone + style** (3 adjectives + 1 reference brand) **Deliverables** (specific list with formats / dimensions) **Mandatories** (logos, claims, legal) **Don'ts** **Success criteria** (numeric) **Timeline + budget** Rules: - No marketing-speak. - Audience must include a real-world detail (where they hang out, what they read).
Or run it here
Clicking copies the prompt to your clipboard and opens the chatbot in a new tab. Gemini doesn't accept URL params — paste manually with Ctrl/Cmd+V.
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